Japan
Germany
Fiorano Powers ThirdScreenMedia's mobile advertisement platform
FioranoMQ® enables linear scaling of advertisement platform to manage increasing volumes
Los Gatos, CA - April 14th 2008 – Fiorano Software, (www.fiorano.com) a leading provider of enterprise class business process integration and messaging infrastructure technology announced today that ThirdScreenMedia, a software company dedicated to advertising on mobile devices selected FioranoMQ® to increase its throughput from 30 million messages per day (MPD) to 100 million MPD.
Mobile advertising is a guerilla type venture to an exceedingly evident market in a cost effective manner but both time and accuracy are very critical. FioranoMQ® allows ThirdScreenMedia to connect their native C++ applications to their mobile advertisement platform enabling them to reliably manage the rapid increase in traffic from 1 million MPD to 100 million MPD.
FioranoMQ® 2008 delivers significant enhancements for enterprise-grade messaging in a number of key areas, from improved enterprise management capabilities and new administrative/configuration tools to a new Component Assembly Framework that allows for more efficient in-process message routing and dispatching.
"ThirdScreenMedia's choice of Fiorano to scale its operations is a strong endorsement of the FioranoMQ® middleware platform. With the fastest, lowest latency messaging in the world, FioranoMQ® continues to be the messaging platform of choice for leading enterprises worldwide across multiple industries including Telecommunications, Financial Services, Retail, Energy and others", said Atul Saini, President and CEO of Fiorano.
About ThirdScreenMedia:
ThirdScreenMedia (TSM) (www.thirdscreenmedia.com) is a software and services company dedicated to enabling advertising on mobile devices. Its MADX product suite is the only web-based mobile ad management and delivery platform that connects advertisers, publishers and mobile phone carriers. The company's TSM|Network is the largest single source of mobile advertising inventory, offering best-in-class content, targeted demographics and broad reach. Customers and partners, including many of the world's largest marketers, advertising agencies and media companies rely on ThirdScreenMedia's products and services to deliver, manage and optimize mobile advertising campaigns. ThirdScreenMedia is a wholly owned subsidiary of AOL's Advertising.com.
About Fiorano Software:
Fiorano Software (www.fiorano.com) is a leading provider of enterprise class business process integration and messaging infrastructure technology. Fiorano's network-centric solutions set a new paradigm in ROI, performance, interoperability and scalability. Global leaders including Fortune 500 companies such as Boeing, British Telecom, Credit Agricole Titres, Lockheed Martin, NASA, POSCO, Qwest Communications, Schlumberger and Vodafone among others have used Fiorano technology to deploy their enterprise nervous systems.
Stacey Comito
Director, Marketing
ThirdScreenMedia
Tel: +1 617 333 3443
scomito@thirdscreenmedia.com