Jason Bloomberg is President of ZapThink, a Dovèl Technologies Company. He is a thought leader in the areas of Enterprise Architecture, Service-Oriented Architecture, and Cloud Computing, and helps organizations around the world better leverage their IT resources to meet changing business needs. He is a frequent speaker, prolific writer, and pundit.

Mr. Bloomberg is one of the original Managing Partners of ZapThink LLC, the leading SOA advisory and analysis firm, which was acquired by Doveèl Technologies in August 2011. His book, Service Orient or Be Doomed! How Service Orientation Will Change Your Business (John Wiley & Sons, 2006, coauthored with Ron Schmelzer), is recognized as the leading business book on Service Orientation.

Mr. Bloomberg has a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC's eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting). He also co-authored the books XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996).

One of the first entrepreneurs to realize the power of Java and JMS, Mr. Saini led Fiorano to become the very first company to release a commercial Java product based on Sun Microsystem's Java Message Service. Today Fiorano's messaging product, FioranoMQ, is the acknowledged leading Java messaging server in the high growth messaging middleware market.

Mr. Saini has over 20 years of experience in the software industry. He has been a contributing member of the C++ Standards Committee and published an authoritative work on the subject "C++ Programming with the Standard Template Library" (Addison Wesley). He was a Board Member of the EAI Industry Consortium and member of the BPMI.org Standards organization.