LOS GATOS, California, October 29, 2009 – Fiorano Software (www.fiorano.com), a pioneer in virtualizing distributed services to unlock value in packaged, custom, and legacy applications, today announced that readers of SOA World, a leading SYS-CON Media publication, awarded Fiorano "Best SOA Tool" – defeating IBM, Oracle, and Sun – in the SOA World 2008 Annual Readers' Choice Awards. SOA World readers also recognized Fiorano as a finalist in the "Best SOA Platform", "Best Integration Tool", and "Best SOA or XML Site" categories.

The SOA World Readers Choice Awards, referred as the "Oscars of the Software Industry", is a flagship event of SYS-CON Media, the world's leading IT Media and Events Company. "The entire team of SYS-CON media congratulates Fiorano Software for winning the SOA World Readers Choice awards 2008," said Jeremy Geelan, Senior Vice-President of SYS-CON Media. "Our readers are concerned with leveraging existing investments, and when they select technologies and vendors in this way it is strictly because of the business benefits and the ROI involved," added Mr. Geelan. More information on the annual SOA Awards can be found at http://in.sys-con.com/node/906516.

"Fiorano is thrilled to be selected by SOA practitioners as the clear winner in the Best SOA Tool' category," said Atul Saini, Founder and CEO of Fiorano Software. "It is a testament to the strength of the SOA developer community who recognizes the value of objective measurement against established giants," noted Mr. Saini. He added, "SOA World readers' selection of Fiorano over IBM, Oracle, and Sun, demonstrates, once again, that Fiorano provides unprecedented productivity to solve distributed, peer-to-peer, real-time information needs through application services virtualization."

About SYS-CON Media :
SYS-CON Media listed in Inc 500 three years in a row as the fastest-growing privately held publishing company in America, is the world's leading magazine publisher exclusively serving i-technology markets. SYS-CON's well-known and respected magazine titles include: Java Developer's Journal, SOA World, .NET Developer's Journal, Web Services Journal, Wireless Business & Technology, XML-Journal, WebSphere Journal, ColdFusion Developer's Journal, PowerBuilder Developer's Journal, Linux Business Week, LinuxWorld Magazine, MX Developer's Journal and Information Storage & Security Journal. Each month SYS-CON Media reaches over half a million i-technology professionals through its specialty journals, magazines, books, conferences, education programs, and the SYS-CON interactive portal.

About Fiorano Software :
Fiorano's peer-to-peer distributed SOA platform integrates applications and complex systems, increases business process performance, yields higher message throughput, and enhances availability through agent-based visual composition that bridges the capability gap between business models and their implementation – the model is the application, ready to run. Global leaders including ABN AMRO, Boeing, British Telecom, Capgemini Telecom, Chicago Mercantile Exchange Group, McKesson, NASA, POSCO Steel, Qwest Communications, Rabobank, Schlumberger, Lockheed Martin, United States Coast Guard and Vodafone have deployed Fiorano to drive innovation through open, standards-based event-driven SOA applications built in just days, yielding unprecedented productivity.

Fiorano Enterprise Service Bus (ESB) and Fiorano Message Queue (MQ) deliver the industry fastest, lowest latency, highest throughput real-time messaging (asynchronous and synchronous) to power high performance, highly available, and collaborative workflow applications whose application services are distributed throughout the IT landscape. Fiorano's distributed, peer-to-peer agents abstract complexity of developing and deploying services to unlock value in a customer's enterprise architecture framework. For more information, please visit http://www.fiorano.com. 

Media Contact:
Lavika Gupta
Media and Analyst Relations.
Fiorano Software, Inc.
Tel: +1-650-326-1136